We use Customer Value Centric and Customer Experience Led Approach in the context of business goals of the enterprise !!
- Digital Business Strategy is developed not just in context of technologies impact on current processes but also their impact on consumer needs and consequent impact on business capabilities and business strategy.
- Similarly customer experience principles are used for defining channel strategies and channel analytics capabilities and solutions (both single channel as well as cross channel strategies and solutions).
- Same principles are used for defining target blueprint for entire front office transformation, channel partner relationship transformation.
…… More details when we meet.